MSM PET FOOD is a company founded in 2008 from an idea of Luca Mognetti, a young businessman who identified an opportunity for development in the dynamic market of pet food. In these years of activity, the company has grown steadily, thanks to the commitment of
all company departments and especially thanks to the MSM production strategy.
MSM has innovated the selective extrusion process with new technologies and modern techniques, that allow treating ingredients at specific temperature during the production process, in order to preserve the raw materials’ quality. Today MSM can offer a wide range of products
for dogs and cats.
PRODUCTION PLANT: INNOVATION AND REVOLUTION. The growth targets set in the last three years have led to a production reality that, in Italy and Europe, represents a real production model in the market sector of this kibble. This has been possible thanks to a high-level plant with latest generation machinery. The current production structure allows the company to produce 3 different lines under its own brand and to be an ideal partner as a producer of private labels for all the realities that recognize in the particular production technique of MSM a valid business opportunity, as an alternative to the traditional pet food products on the market.
To ensure a line of top quality products, it is not enough to use the best raw materials, the processing they undergo is equally important. This is the origin of our innovation, which sets it apart from the competition: revolutionary 3+ Kibble, the true heart of each of our recipes.
HOW THE KIBBLE3+ IS MADE. Each stage of the production process is guaranteed by an accurate quality analysis, carried out in our specialized lab equipped withcutting-edge technology. STEP 1 In the center, the first layer of the kibble, a light core of starches, extruded to make them highly digestible. STEP 2 The second layer consists of animal proteins, mineral substances and vitamins, cold mixed to preserve the nutritional properties and flavour intact. In this way, the ingredients of animal origin are not subjected to further cooking, avoiding damage to the protein fraction and preserving the vitamins integrity. STEP 3 Finally, the third layer, a tasty animal fat coating is applied.
The result is an irresistible crunchy praline that contains ENERGY, NUTRITION and TASTE.
OUR THREE LINES.
PETTYS line, formulated with meat as the first ingredient, is our flagship line. Pettys products are truly healthy, nutritionally complete and balanced. They contain ingredients chosen to improve the animal’s well-being and balance, and are based on the size, age and particular
lifestyles of the animal itself. With meat or fish, Pettys products all have one ingredient in common: love for four-legged friends. They contain also FOS and MOS that promote gastrointestinal wellbeing and support a strong immune system, helping to develop the natural immune defenses, chondroitin, glucosamine and MSM (methyl-sulfonylmethane) for the development of joints and bones, and spirulina to help maintain the vitality and the general well-being of the dog. It also contains yucca schidigera which helps to reduce waste-odour.
Our Premium line is represented by PLAYDOG line, products of absolute quality characterized by high metabolizable energy. The completeness of the Playdog range allows us to meet the needs of dogs of all breeds at different stages of their life, with particular attention to the right price.
MSM PROFESSIONAL line is our line dedicated to professional breeders. The characteristics of the Kibble 3+ allow us to create products
for all types of animals, including active, sporting and working dogs that need immediate and available fresh energy. Recipes for great performance, formulated keeping in mind the animal health.