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The design blends bold packaging and humanised messaging, with easily recognisable terms including ‘free-from’ and the ‘Superfoods’ title itself, to appeal to supermarket shoppers. It’s apex design follows that of well-known premium brands in the grocery sector, with examples of Tea Pigs and Rude Health cereals. The Superfoods range also mirrors current trends in pet food, with their grain-free and ‘healthy’ angle.
Purposely tailored to target the mass market, the range includes complete foods for puppy, adult, senior and small dog. Designed for pet owners who want a high-quality food from a brand they can trust, the Superfoods range are more accessible to a wider audience.
Leider gibt es für diesen Aussteller kein deutsches Firmenprofil.
Founded in 2008, Pooch & Mutt is one of the UK’s fastest growing pet food companies. “Back 2007 I needed to get in shape, so I signed up for a 1/2 marathon, which led to a full marathon, countless triathlons and many more physical challenges." Says founder, Guy Blaskey. "Two aspects of my training were unexpected. Firstly, discovering the impact that nutrition had on my training, which led me to study nutrition and sports nutrition. Secondly how much training, particularly running, I could do with my dog Pepper. As Pepper was training with me I thought I should look into her nutrition too. I was shocked to find out that most pet food brands are owned by confectionery companies like Mars and Nestle - the companies causing the human obesity crisis, and they hide what is in their food with unreadable ingredients lists. I knew Pepper needed better than this, and I couldn't find any brands who were truly embracing the same power of positive nutrition that I was benefiting from in what I ate. I worked with top canine nutritionists, and after a lot of researched launched the Pooch & Mutt food range to help dogs benefit from the power of positive nutrition. The foods (and all our products) not only cut out junk, they are also packed with health-giving, positive, active nutrients so your dog can get the best out of life too.”
As the largest independent pet food company on social sites Facebook and Instagram, Pooch & Mutt has won countless awards including Manufacturing Entrepreneur of the Year, The Grocer’s Product Of The Year, Gold at the European Design Awards, and The Times Ready Business Britain. As the company continues to grow, Pooch & Mutt is set to soar in its role of leading the pet food revolution.