Q-Petfood aims to make freshly frozen pet food a fully mature alternative for daily feeding.

In the Netherlands, Q-Petfood offers a wide range of frozen fresh meat products for dogs under the Smuldier brand. With a market share of 14% by value, the brand is the market leader in the supermarket dog food segment.

Besides being present in Dutch supermarkets, Q-Petfood is available in the nation’s ‘garden & pet’ retail channel.

The ambitions extend beyond the Netherlands; Q-Petfood sees great opportunities for its concepts abroad. In the context of these international plans, the company will introduce an international ...