Newsletter

German exhibitors will spend an average of 399,000 euros on exhibiting in 2008/2009, 6 per cent more than in 2006/2007. This is one of the results of the AUMA Exhibition Trends 2008, a representative survey of German exhibitors conducted by TNS-Emnid on behalf of the Association of the German Trade Fair Industry (AUMA). The budget increases also correspond with a definite rise in the number of exhibition appearances and in the space booked. The companies interviewed will increase their exhibition appearances by 27 per cent and extend their stand spaces by 7 per cent.

Exhibiting also continues to occupy a top position as part of corporate communication. Exhibiting costs accounted for an average share of 39 per cent of the total communication budget in the period 2006/2007 and will be 40 per cent in the coming two years. A redeployment of the exhibition budget to other marketing instruments has not been observed for years. Of the German exhibiting companies, 18 per cent expect the importance of exhibitions in their marketing mix to continue to increase in the next five years. Large companies in particular are relying more on exhibitions in the medium term: 23 per cent expect their importance to grow and only 7 per cent expect a decline.

AUMA thinks the survey results show that the exhibitors have mainly favourable experiences with exhibitions as a marketing instrument. Accordingly, the intensive competition between the various marketing instruments has no adverse effects on exhibiting. Direct personal communication is apparently also gaining importance in the age of online media.

The European Pet Organization (EPO) in cooperation with the International Pet Advisory Council (IPAC) is organizing a conference on European import legislation at Interzoo on Saturday, 24 May, from 9 a.m. – 12.30 p.m. in CCN Ost (St. Petersburg room). The presentations will be simultaneously translated (English/German) and are intended for importers, the wholesale and retail trade and the industry. Four speakers from the European Commission will talk on the following issues:

• The law governing the import of ornamental fish, crustaceans and molluscs, which comes into force on 1 August 2008.
• The development of new legislation on the import of “other animals” like reptiles, amphibians and small mammals.
• The EU strategy on invasive alien species: The problem of fauna corruption will in future influence the legislation on the import of aquarium and pond plants, ornamental fish, reptiles, amphibians and other pets.
• The implementation of CITES in Europe. What is different in the EU?

The conference offers firsthand information on the European legislation. In view of the new import laws, the participants have the opportunity to discuss their questions and reservations with the speakers after each approx. 20-minute presentation. The conference sponsors include the Interzoo promoter WZF GmbH.

The German and English exhibition newspaper “Interzoo aktuell/news” is published on the first and third day of the exhibition with a circulation of 10,000 copies each day. The free paper is available for exhibition visitors early in the morning at the information and service counters at the airport and main rail station, in their hotel breakfast room and at the entrances to Interzoo.



Exhibitors interested in publishing an advertisement should contact:
hw-studio weber
tel. +49 (0) 72 72 . 92 75-0

The Nuremberg exhibition and congress centre has been equipped with full-coverage Wireless LAN since February 2008. Exhibitors and visitors at Interzoo 2008 can now surf the worldwide web with their notebooks or PDAs in all halls.

The technical coverage is independent of the user density and ensures a stable speed by using a symmetrical broadband link with a high data rate (up to 10 Mbit/s) for uploading and downloading at a very high and constant speed. The high-speed wireless network is available for exhibitors from as little as 285 euros (single-station access) from the start of assembly until the end of dismantling. Multi-station access and cross-hall networking are also possible at any time.

Visitors can buy access tickets for surfing on the Internet. Billing is possible via credit card in each case.

The annual pond season opens for many garden owners in spring, as the fish can be returned to the ponds from their winter quarters at a water temperature of 16 degrees Celsius. But first “spring cleaning” is on the agenda: preparation of the water, repairing any damage and reconnecting technical equipment. The latest trends for garden ponds can be seen at Interzoo 2008. Some 170 exhibitors give visitors a worldwide survey of natural ponds, water biotopes, ornamental ponds and the relevant accessories and pond care articles.

Anyone who books a hotel room in Germany enters into a contract for accommodation that cannot be cancelled. Business people who have reserved rooms for an exhibition cannot cancel the booking, as the reservation is binding. If a room is cancelled at short notice, the hotelier must usually deduct 20 per cent from the price for a room that remains empty. Cancellation of a booking is only possible if the hotel agrees (sources: judgement by Braunschweig Court of Appeal, Ref.: 2 U 29/74; judgement by Düsseldorf Court of Appeal, Ref.: 10 U 191/90).

…it is essential for an international company like IPH GROUP Pet Nutrition to exhibit at Interzoo and show the international clientele its new products, innovations and expertise. We will present many new products for the visitors again this year. One focus this time will be on our German clientele, when we present our new sales systems on the stand at Interzoo. From pure manufacturer to calculable system and area partner. An exciting exhibition concept is in store for visitors!

Hans-Hermann Bosse Sales Director Specialized Trade Germany IPH GROUP Pet Nutrition

Publisher  Wirtschaftsgemeinschaft Zoologischer Fachbetriebe GmbH Postfach 61 64 65051 Wiesbaden, Germany Tel +49 (0) 6 11.44 75 53-0 Fax +49 (0) 6 11.44 75 53-33 Managing Director: Herbert Bollhöfer Commercial register no.: Wiesbaden p. 23138

Project management and editing 
griffith pr, Bad Homburg
Tel +49 (0) 6 172.139 28 48
Fax +49 (0) 6 172.13 73 31

www.griffith-pr.de
 
Design 
NürnbergMesse GmbH 
Messezentrum 
90471 Nürnberg