Newsletter
- German companies raise exhibition budgets
- EPO conference at Interzoo
- Exhibition newspaper “Interzoo aktuell/news”
- Online everywhere
- Garden pond season has started
- Hotel bookings are binding
- We are at Interzoo 2008 because…
/// German companies raise exhibition budgets
Exhibiting also continues to occupy a top position as part of corporate communication. Exhibiting costs accounted for an average share of 39 per cent of the total communication budget in the period 2006/2007 and will be 40 per cent in the coming two years. A redeployment of the exhibition budget to other marketing instruments has not been observed for years. Of the German exhibiting companies, 18 per cent expect the importance of exhibitions in their marketing mix to continue to increase in the next five years. Large companies in particular are relying more on exhibitions in the medium term: 23 per cent expect their importance to grow and only 7 per cent expect a decline.
AUMA thinks the survey results show that the exhibitors have mainly favourable experiences with exhibitions as a marketing instrument. Accordingly, the intensive competition between the various marketing instruments has no adverse effects on exhibiting. Direct personal communication is apparently also gaining importance in the age of online media.
/// EPO conference at Interzoo
- The law governing the import of ornamental fish, crustaceans and molluscs, which comes into force on 1 August 2008.
- The development of new legislation on the import of “other animals” like reptiles, amphibians and small mammals.
- The EU strategy on invasive alien species: The problem of fauna corruption will in future influence the legislation on the import of aquarium and pond plants, ornamental fish, reptiles, amphibians and other pets.
- The implementation of CITES in Europe. What is different in the EU?
/// Exhibition newspaper “Interzoo aktuell/news”
Exhibitors interested in publishing an advertisement should contact:
hw-studio weber
tel. +49 (0) 72 72 . 92 75-0

/// Online everywhere
The technical coverage is independent of the user density and ensures a stable speed by using a symmetrical broadband link with a high data rate (up to 10 Mbit/s) for uploading and downloading at a very high and constant speed. The high-speed wireless network is available for exhibitors from as little as 285 euros (single-station access) from the start of assembly until the end of dismantling. Multi-station access and cross-hall networking are also possible at any time.
Visitors can buy access tickets for surfing on the Internet. Billing is possible via credit card in each case.
/// Garden pond season has started
/// Hotel bookings are binding
/// We are at Interzoo 2008 because…
We will present many new products for the visitors again this year. One focus this time will be on our German clientele, when we present our new sales systems on the stand at Interzoo. From pure manufacturer to calculable system and area partner. An exciting exhibition concept is in store for visitors! |
Hans-Hermann Bosse Sales Director Specialized Trade Germany IPH GROUP Pet Nutrition |
/// Imprint
Project management and editing
griffith pr, Bad Homburg
Tel +49 (0) 6 172.139 28 48
Fax +49 (0) 6 172.13 73 31

www.griffith-pr.de
Design
NürnbergMesse GmbH
Messezentrum
90471 Nürnberg




