Convincing arguments: The results of Interzoo 2012

• 95 % reached their key target groups
• 95 % established new business relations
• 89 % expect noticeable follow-up business
• 90 % were very satisfied/satisfied with the organisation and service of the trade fair

• 52% Pet supply trade
• 46 % Wholesale trade*
• 15 % Garden centres
• 12 % Veterinarians, veterinary clinics
• 12 % DIY stores with pet departments
• 10% Boarding kennels, grooming salons
• 10 % Groceries, drugstores, discounters
• 6 % Seed/plant retail/wholesale trade
• 3 % Equestrian sports trade
• 3 % Specialist authorities

• 65 % International
• 35 % Germany