/// Interzoo 2012: Geared to success
Interzoo 2012 is hot on the heels of the successful record exhibition in 2010. Over 1,500 manufacturers, wholesalers and service providers from an expected 53 countries will present their new products and services at the world's biggest exhibition for pet supplies.
The world-leading exhibition offers the professional audience a comprehensive overview of the global market on a gross display area of more than 90,000 square metres.
The current level of registrations shows that 79 per cent of the exhibitors come from abroad. The largest display areas are occupied by Germany, China, Italy, Great Britain, the Netherlands, the USA, France, Belgium, Spain and Poland.
Particularly Europe and America provide this year's growth, with larger display areas mainly booked by exhibitors from Great Britain, Italy, the Netherlands, Switzerland, the Czech Republic, the USA and Hong Kong. New this year are Estonia, Latvia, Malta, Romania and Tunisia.
Norbert Holthenrich, President of the German Pet Trade & Industry Association (ZZF), the exhibition's honorary sponsor, explains: "The pet market is relatively crisis-proof, because people all over the world still really enjoy living together with pets. The market therefore offers growth prospects for both global players and small and medium enterprises. This is why many of them use Interzoo as a platform for expanding their business internationally and launching new products."
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