/// Industry’s leading exhibition successful for exhibitors and visitors
Some 86 per cent of the Interzoo exhibitors aimed to win new customers, 77.5 per cent wanted to provide information about their products in general, and 68 per cent information about their new products. 76 per cent of the companies intended to cultivate contact with their customers and 75.5 per cent wished to cultivate their image. Accordingly, half the exhibitors presented a new product at this year’s Interzoo and 37 per cent had an improved product to show. Almost 95 per cent of the exhibitors reached their most important target groups with their products and 95 per cent of them also made new business connections. So it is no surprise that 89 per cent of the companies expect follow-up business from the contacts made. Altogether nine out of ten exhibitors rated their presence as a success. 90 per cent of the exhibitors were satisfied to very satisfied with the exhibition organization and service. For more than 90 per cent of the companies, Interzoo is important to exceptionally important for their marketing and sales activities.
The slightly reduced figures for visitors from Germany (minus 12 per cent) did not dampen the exhibitors’ satisfaction with the attendance: 86.5 per cent of the exhibitors rated the number of visitors positively. Almost all of them (some 95 per cent) praised the professional qualifications of the visitors on their stands. The registrations at the access control points and the visitor survey also confirm the increased competence of the visitors. The visitor survey showed that the largest groups of visitors included self-employed businessmen and proprietors (2012: 53 per cent, 2010: 47 per cent), managing directors and divisional directors (20 per cent), and departmental managers (10.7 per cent). Almost all visitors (96 per cent) are involved in procurement decisions in their company. More than three-quarters of the visitors were experts from the trade, with another 14 per cent from manufacturers and seven per cent from pet grooming salons and veterinarians.
52 per cent of the visitors came to Interzoo with the aim of sourcing information about new products, some 40 per cent planned to cultivate business contacts, 35 per cent wanted to prepare the ground for new business contacts and around 36 per cent wanted to obtain a general survey of the market. Almost all visitors (96 per cent) were satisfied with the products on display at the exhibition. The information and contact opportunities also lived up to the expectations of more than 97 per cent of the visitors.
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