Attract attention!
“Puffing is part of the trade!”, according to a popular saying, so highlight your core competence and new products and services in your advertising. We can support you with customer promotion services and the usual Interzoo communication measures.
Customer promotion measures
- Your presence on the Internet: Attract attention before the exhibition – we publish all the important information about your company and products in our online exhibitor and product database.
- Promote your presence at the exhibition with an Interzoo banner on your home page.
- Use the advertising aids we provide for you, e.g. admission vouchers for personal customer invitations.
- Publish an advertisement in the exhibition catalogue, which is available 4 weeks before the exhibition, or in the exhibition newspaper, which appears on the first and third day of the event.
- Photo service: After one exhibition is before the next, so make sure you record your presence at every exhibition – with photos of your team, stand and customers. You can use these to cultivate the contacts made at the exhibition and keep your company in the customer’s mind.
- Put your press folder on display in the press centre.
- Event service: Plan an event as part of your presence at the exhibition – we can help you with creative ideas and perfect implementation.
Interzoo communication measures
Professional visitor promotion and press work for Interzoo guarantee a large number of qualified trade visitors.
The main worldwide target groups are approached early and continuously:
The main worldwide target groups are approached early and continuously:
- Pet retail trade, pet wholesale trade
- Do-it-yourself stores and garden centres with pet department
- Pet grooming salons, pet boarding facilities
- Veterinary surgeons, pet clinics
- Retail food trade, drugstores, discounters
- Seed and plant trade
- Multistage direct mailings to all relevant visitor target groups
- Regular mailing of newsletter
- Targeted advertising in well-known national and international trade journals
- Extensive press work in trade, daily, business and public media, radio and television
- All press releases and photos also available on the Internet
- Targeted banner advertising in specialist Internet portals
- Radio service
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